Vegetarianism has found a new Superhero in the shape of The British Frozen Food Federation.
Intent on publicising the environmental and health benefits of food preserved with Nature's most natural preserving method, the BFFF Ice Wall installation on London's arty South Bank was a crowd puller for London's Commuters yesterday.
It was like a vegetarian version of Damian Hirst's revolting pickled animals!
Let's hope the BFFF get involved in National Vegetarian Week in 2009 and help to celebrate 65 years of vegans promoting fresh fruit and vegetables.
